What is your current professional role and how did you get here?

Co-Founder/CEO of Picture This Clothing

It’s been a long, interesting road. 😉

I made the decision in 2013 to re-design my life using the same methods/thinking I used to design digital products for more than 15 years.

What was the first app you worked on and what did it do?

The first mobile apps for Zappos.

It was a core shopping/ecommerce experience designed for iPad (right after the launch of the first iPad in 2010.)

​After iPad, we completed apps for iPhone then Android, as well.

What went well? What could have gone better?

We created our first app in 8 weeks from start to finish. ​Apple called us to say good job and offer some tips/insights to tighten it up a bit more.

We had some API troubles upon launch but our awesome team fixed them up quickly. More experience probably could’ve helped the initial launch go even better.

At App Camp, we emphasize that it’s important to have interests outside of tech and to take breaks from looking at screens. What are some of your interests outside of tech? What do you do when you need to take a break from work?

I started something called TinyChallenges – it’s basicially a philosophy designed to make time for important/creative activities in small bursts, every single day. Example, every day for 30 days, write one sentence a day. Every day for 30 days, do a 2 minute sketch.

Something small every single day eventually grows into a really big body of work that has fed your soul every step of the way.

Why do you support the goals of App Camp?

Because I believe App Camp is doing amazing, empowering things for girls and the future of women in tech.

What do you recommend to those who want to support more diversity in tech?

Think before you speak/post.

How can technology be a force for good?

Technology allows us the opportunity every day to solve real problems, to connect with people around the world and to contribute positivity at a massive scale, if we choose to use it that way

You can find Jaimee on Twitter and at jaimeejaimee.com.

Help more girls learn software development. Contribute to the App Camp For Girls Indiegogo fundraiser, get a cool perk, and enjoy the feeling of having helped the next generation of software developers.

Mohammad Azam, The Iron Yard
Hung Truong, iOS Developer at Starbucks